blamable sustainable

Liftfrance09: John Thackara from Lift Conference on Vimeo.

I love the part about the photoshopping green/grass to make it "sustainable."
John Thackara is the director of Doors of Perception. This is the talk that he gave at LiftFrance09. This talk points in on the the role of design in finding solutions to the ecological crisis. Are you in the Future business? Or the business of now? He invites the audience to avoid terms such as "future" or "sustainable" as they maintain a certain distance to the problem we face. The important point is that the resources to be put in place already exist and that they might not necessitates complex technological developments. Though I would disagree to a degree about the technological developments not being necessary I do believe everything we need is already at our finger tips. The waste in the system is not just noise but energy. But the point is how you TWEAK the waste/noise to be back into the system, be it living walls or energy retrieval devices.