McDonald's is really sprouting up some good ideas in the Chicago Area. This billboard advertising there now heath conscious menu is a growing a new green. According to the Chicago Business Times:
McDonald’s Corp.’s latest effort to promote its health-conscious menu items takes advantage of the saying that the medium is the message.
Green lettuce has been planted to form the words “fresh salads” on a billboard in Wrigleyville near the intersection of Addison and Clark streets to promote its four premium salads.
[McDonald's ad agency's] creative team worked closely with a horticulturalist to create a billboard that could start with 1½-inch spouts and grow into lush leaves. The garden appears to be safe from being plucked apart by birds because there is no place for them to perch and peck.
How leaffy! What if green cards were edible or plantible... Moneysigns green and growing. Why does that not feed the people on the streets?Where are the tomato plants?
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